Or, like so many people, did you set up a profile some time ago and hope for the best? Filling in the boxes and waiting for LinkedIn to deliver your dream job or customers to your inbox is akin to opening a shop, putting a sign up and then just waiting for customers to wander in. We know, deep down that we need to be a little bit more pro-active than that in order to be really successful!
Here are my top ten tips for creating a powerful profile and presence on Linkedin.
- Invest in having professional head-shot taken for your profile picture. This is a professional site and NOT the place for a wedding or holiday snap!
- Write a headline that sells YOU. The default setting inserts your job title and present company which we can see below.
- Write an interesting summary. This is the area to showcase what you’re doing now, what you love about it and what your aspirations are for the future. Convey your personality! Write it in the first person, avoid jargon and corporate speak and include a call to action.
- Do fill in all the boxes! Help LinkedIn to match you with the most appropriate people and opportunities by filling in all the relevant sections of your profile. You’ll know when you’re doing it right because vacancies resembling your dream job will appear! Take advantage of all the areas where you can add media like photo’s to add colour and interest to your profile.
- Sync your contacts. Ensuring that you’re connected on LinkedIn with the people that are already in your address book means that your network on LinkedIn has a head start.
- Join Groups and follow Companies. Networking within groups is very powerful. Be careful though; use the same etiquette that you would if you were joining a joining a networking group in the real world! Follow companies that you would love to work with in order to understand their culture and keep up to date with their news (and vacancies!)
- Endorsements. Be generous! Endorsing your contacts for their skills is super easy. You’ll make them feel good, remind them what a great person you are and who knows, they will probably endorse you right back. Recommendations take a little longer and are much more powerful than endorsements. Take the time to recommend a friend, colleague, client or associate on LinkedIn, when they deserve it. Having received a recommendation from you, they are more likely to return the favour. Ask for recommendations but don’t wait to be asked!Here’s an example of a recommendation on my profile:
“Louise was recommended to me when I was considering making a significant change in my working life. In a few meetings with Louise she helped me step back from the immediacy of my situation and explore what I really wanted to do. Her style of creating an open space with no specific agenda helped me make a life changing decision. A couple of years later and I am grateful that I took up the recommendation to be coached by Louise.” – Ian Rees – Enterprise Agile Coach
- Use Pulse! Stuck for content? Not sure what to post? LinkedIn provides some great material that’s relevant to what it knows about you so: read it, like it and share it!
- Comment positively, on your contacts’ posts too and feel free to share it. They’ll be thrilled! After all, they want their content to reach as many people as possible. Press the thumbs up sign to register your approval.
- Blogging. Use the new blogging tool and publish your own unique content. instead of just typing into the update box, click on the pencil in the right hand corner and you’re away. Add photo’s and links too.
Finally, keep at it. Like all good things in life, you get out what you put in. So, download the app on your smartphone and check Linkedin on a regular basis. The more active you are the more visible you are to your prospective employers and customers.
Here are some pictures from a recent workshop….
“LinkedIn and Loving It!”