LinkedIn Coaching
Looking For Expert LinkedIn Coaches? Contact Louise Jenner
Building an effective online brand is essential in the modern business environment. From establishing your reputation with an engaging and informative website, to creating captivating online advertisements, the internet is an indispensable tool for starting, growing, and promoting companies.
In particular, the social network LinkedIn has proved to be an invaluable resource for entrepreneurs seeking to boost their businesses.
Boasting a powerful worldwide presence, LinkedIn has 930 million members in over 200 countries and regions worldwide, making it an invaluable way to network with – and market to – potential clients around the world.
How LinkedIn Coaching Can Help You Build Your Network
With its huge membership base, global presence, and engaged audience of professionals, it is no surprise that research has proven LinkedIn to be highly effective in providing lucrative networking opportunities.
For instance:
- More than one-third of LinkedIn users (35%) say that a casual conversation on LinkedIn Messaging has led to a new business opportunity
- One-quarter of professionals across the globe have established a new business partnership following a conversation on LinkedIn Messaging
- Nearly two-thirds (61%) of professionals agree that online interaction with their professional network can lead to possible job opportunities.
Book Your FREE clarity session now
The easiest way to get started is to book your Clarity Session. It’s completely free and it’s for us to start the process of discovering what your dream job (or business) really looks like.
Book your FREE clarity session now
The easiest way to get started is to book your Clarity Session. It’s completely free and it’s for us to start the process of discovering what your dream job (or business) really looks like.
How LinkedIn Coaches Can Help You With Your Marketing
LinkedIn offers three crucial advantages for businesses looking to market their products and services:
- LinkedIn helps business owners to create an engaging and relatable online persona that they can present to a vast audience of potential customers.
- Using online reviews and feedback, LinkedIn allows businesses to demonstrate the credibility of their brand – helping to build trust and legitimacy, thereby increasing opportunities to make a sale.
- By connecting business owners with other professionals, it creates opportunities for entrepreneurs to reach individuals with buying power and dispensable income.
In addition, there are several research-backed advantages to using LinkedIn for marketing, such as:
- LinkedIn has a highly engaged membership base, with these members boasting 2x the buying power of the average online audience
- LinkedIn offers the ability to reach professionals who make buying decisions (i.e. 4 out of 5 people on LinkedIn drive ‘business decisions’)
- LinkedIn users earn more money than the average worker
- 79% of marketers see LinkedIn as a very good source of leads, with 43% saying they have sourced at least one customer from LinkedIn
- B2B marketers report that 80% of their social media leads come from LinkedIn, with 40% seeing LinkedIn as their most effective channel for driving high-quality leads.
Why Use LinkedIn To Help Grow Your Business?
LinkedIn offers several advantages for promoting sales, enhancing brand image, and helping to build professional relationships, including:
Organic Engagement
77% of content marketers report that LinkedIn produces the best organic results of any online platform, with 40% of LinkedIn users organically engaging with a page each week.
Advertising Opportunities
LinkedIn boasts a global reach, enabling small and medium-sized businesses to tap into a vast marketplace. In fact, LinkedIn advertisements can currently reach up to 14.6% of the global population, with this figure consistently growing over time.
Plus, advertisements on LinkedIn are likely to be more effective than ads on other platforms due to LinkedIn’s reputation as an online platform for professionals.
For instance, one survey found that 92% of respondents perceived the brands who advertised on LinkedIn as ‘more professional’, resulting in an increased purchase intent of up to 33%.
In addition, LinkedIn advertising is proven to be a highly effective marketing tool, as ads on LinkedIn boast a 2x higher engagement rate than organic promotions.
Greater Visibility
Creating and maintaining an active LinkedIn page has been proven to enhance brand visibility, resulting in higher levels of engagement and increased sales opportunities.
For example, companies with complete, active LinkedIn pages receive on average 5 times more page views, and pages that post weekly on LinkedIn have 5.6 times more followers.
The content type also plays an essential role in achieving high engagement rates, as LinkedIn live streams receive 7 times more reactions and 24 times more comments than regular videos, and LinkedIn posts that feature images see 2x higher comment rates.
These statistics show that it’s not just how often you post – but what you post – that will keep your followers engaged and coming back for more.
Revolutionary Recruitment Practices
LinkedIn has made recruitment a simpler, more streamlined process for many hiring managers due to its easy application process. With 52 million people searching for jobs on LinkedIn every week, and 101 job applications submitted per second, hiring new staff has never been easier.
Now, 44% of hiring managers use LinkedIn Skills data to fill roles, resulting in 8 people being hired through LinkedIn every minute.
This move hasn’t just made hiring easier – it’s also more effective and sustainable in the long run, as employees sourced through LinkedIn are 40% less likely to leave the company within their first 6 months, resulting in reduced hiring costs and fewer wasted resources.
Short enough to read in your lunch break and it’s packed with tips and information. I wrote it to help you work out what your dream job really looks like and how you can get out there and make it happen!
Short enough to read in your lunch break and it’s packed with tips and information. I wrote it to help you work out what your dream job really looks like and how you can get out there and make it happen!
What Is LinkedIn Coaching?
LinkedIn coaching supports business owners to effectively use LinkedIn for networking, marketing, greater visibility, establishing a strong brand identity, and securing new business.
Through LinkedIn coaching, entrepreneurs will learn to:
Build An Optimised LinkedIn Profile: During the sessions, coach and client work collaboratively to create a LinkedIn profile that effectively conveys the client’s personality and brand identity, and highlights their Unique Selling Points (USPs).
By crafting a compelling profile, business owners can make a powerful impact on potential clients and establish their professional credibility.
Develop A LinkedIn Strategy: Coaches help business owners explore the various ways that LinkedIn posts can be used to establish an effective brand identity. This will include creating a content schedule, including the frequency and types of content to post.
Business owners will learn to engage their audience using LinkedIn’s features such as groups, articles, videos, and more. Using these strategies, entrepreneurs will be able to make the most of their LinkedIn presence and get as much benefit as possible from the platform.
Use Keywords And Hashtags: Coaches can advise business owners on how to use relevant keywords and hashtags in their LinkedIn content. These keywords and hashtags will help businesses to enhance their visibility and discoverability, making it easier for the target audience to find and engage with their posts.
Schedule LinkedIn Time: Coaches can help business owners to prioritise LinkedIn activities by scheduling dedicated time into their work hours. This enables businesses to actively participate in conversations, respond to messages, and share valuable content on a regular basis, while staying on top of their daily operations.
Use LinkedIn for Effective Marketing: Coaches support business owners to integrate LinkedIn marketing into their overall promotional strategy. They can also provide guidance on creating and sharing compelling content, using LinkedIn’s advertising options, and harnessing the platform’s analytics to measure the results.
This enables business owners to effectively promote their products and services, and to generate leads through targeted marketing.
Navigate Networking Strategies: LinkedIn coaches can help business owners to develop effective networking strategies on LinkedIn, and can provide assistance with identifying valuable industry professionals, potential clients, and strategic partners to connect with.
This helps business owners to build meaningful connections, engage in interesting conversations, and expand their professional network.
Recruit On LinkedIn: LinkedIn coaches provide strategies for finding and attracting experienced professionals, optimising job postings, and using LinkedIn’s features such as job listings, recommendations, and employee referrals to connect with the perfect people to grow your business.
How LinkedIn Coaches Can Help Entrepreneurs
Throughout your LinkedIn Coaching journey, I will support you to:
• Establish your personality and brand identity on LinkedIn
• Create an effective and sustainable LinkedIn strategy that is scheduled around the day-to-day demands of your business
• Polish your engagement strategy by using popular content and keywords that capture the attention of your followers and promote engagement
• Target your marketing more effectively
• Recruit skilled professionals for your business
• Expand the reach of your brand nationally and globally
• Reach users with the buying power to invest in your business
Book Your LinkedIn Tutorial Now
Book Your LinkedIn Tutorial Now
About Louise Jenner
I have been providing LinkedIn coaching to clients across the UK since 2013.
With experience in a wide range of industries – from trout farming to furniture – I have worked in both small and large companies, giving me invaluable experience across a variety of professional environments.
Plus, as the first-ever female member of the management team at DFS Furniture, I have personally overcome gender-based barriers and take particular pride in helping other women to achieve their professional goals.
Here’s What Previous Clients Say
Louise lit up the pathway to me finding my new place in life. Thanks to her, Financial Freedom Fighter was born. Not only that but she continues to give me snippets of advice and help – especially with LinkedIn and other media fogs I have!
Fanny Snaith
Louise was so clear in identifying why my LinkedIn profile was less than gripping, and in helping me to update it, that I am really grateful to her. She gets such a lot covered in a short time, and I can really recommend a consultation with her if, like me, you felt stuck! Great value for all I learned.
Claire Holland
Having been registered on LinkedIn for some years, I’ve never really taken the time to understand it fully and was probably actually a little wary of it. Louise came highly recommended as a LinkedIn coach, so I decided to book a one-to-one tutorial with her.
I was blown away by her knowledge. However, I was particularly impressed that she took the time to understand my business and what I wanted to achieve using LinkedIn. Above all, she was extremely patient. I came away having a much clearer understanding as well as a clear strategy moving forward. Thank you, Louise!
Catherine Snead
Louise’s passion to help her clients achieve their dream goals is clearly evident. Armed with pragmatic tools and advice, she helps her clients to take tangible steps to move forward. I have recently signed up for Louise’s dream business coaching programme and I’m already seeing the benefits. She is easy to talk to, listens really well and shares timeous and relevant advice.
I recently attended Louise’s LinkedIn workshop – the session was practical and extremely valuable – I had an updated profile that was more relevant and felt confident to navigate the business and social networks in an authentic and meaningful way!
Wendy Anyster
Louise helped me to clarify the essence of who I am professionally, and how to portray that in a positive, engaging way on LinkedIn so that I now have a profile I’m proud of. She is very encouraging, insightful, and really knows how to apply a sound business approach to describing yourself to appeal to potential clients.
Her spirit is a very generous one, evidenced by her putting me in touch with one of her clients with whom I could be forming an exciting work partnership. This was beyond what she needed to do, but is characteristic of the extra effort she’s put into helping me.
Caroline Aistrop
Recently, I asked Louise to deliver a Masterclass for my Academy members on how to create a ‘Red Hot’ LinkedIn profile, and deliver she did.
Everyone who attended gave the same feedback… ‘It Was Brilliant!’ So much so that many of them immediately booked onto Louise’s advanced LinkedIn course and found it to be just as useful. Mastering a fabulous resource like LinkedIn is a must-do these days in business. Louise makes this knowledge accessible, relevant, and fun. Highly recommended!
Carie Lyndene
If You Want Expert LinkedIn Coaching,
Get In Touch With Louise Jenner!
Book Your LinkedIn Tutorial Now
Book Your LinkedIn Tutorial Now
